Website Strategy

Scandi Design Co. Website Strategy

Whether you want to work with a designer or build your website yourself, the first thing you need is a solid plan of action. That is exactly what this service aims to do. It is included as part of my full web design process but for those of you who love to DIY, I am now offering this phase of the design process as an individual service. For more targeted guidance, individual consultations are also available.


  • Branding Questionnaire
  • Research (company, market and target audience)
  • Sitemap
  • Content Planner
  • Home Page Mockup
  • StoryBrand Framework Guide + Worksheet
  • Strategy Consultation
Scandi Design Co. Website Strategy

Branding Questionnaire: The branding questionnaire is designed to do a few things. First it will help guide my research so we can create an effective strategy. Second, it helps me understand your brand on a deeper level so we can create a powerful message that resonates with your target audience.

Research: I’ll do thorough research on your industry, target audience and google analytics data (if available), so I can begin brainstorming the best strategy and layout for your website. This process usually takes me about a week.

Website Template: After I’ve completed my research, I’ll create your Website Template in the form of a PDF. This includes your page structure, the exact elements to include on each page + links and/or screenshots of other websites in your industry to give you some helpful examples. This also acts as a checklist to make creating content simple for you.

Home Page Mockup: I know most of us do best with visual examples so on top of the links & screenshots included with the Website Template, I also create a black & white mockup of your home page. This is to help get your creative juices flowing and give you some ideas about how these elements can come together on your website. 

StoryBrand Framework Guide + Worksheet: The StoryBrand Framework explains the 7 elements of a highly effective message. This is the framework used to write great movies, plays, novels and in your case, a powerful brand message that resonates with your target audience and inspires them to take action.

Strategy Consultation: Once your Website Template and Home Page Mockup are complete, I’ll reach out so we can schedule a call to go through everything together. I’ll share what I discovered during my research, explain my thought process in developing your Website Strategy and answer any questions you may have. If you have feedback or would like to make any adjustments to the Website Template, you are more than welcome to share your thoughts so we can revise the plan as needed.

Timeline: 1-2 weeks

Investment: $2,500